Cover Page

Table of Contents

List of Tables

List of Exhibits

Executive Summary


Company background, mission, goals, objectives, sales, assets, growth rate, market position, proposed company strategies, product, management, and other info.

Business Model

Develop a business model to show that proposed product or service opportunity is feasible and there is potential for profits.

Environmental Analysis

Strengths and Weakness Analysis (Organizational culture, organizational structure, communication channels, marketing, finance, human resources, operations management, information technology, etc).

Opportunities and Threats Analysis: Economic threats, technological threats, soci-culture threats, political & legal threats.

Business Strategy and Performance Analysis

What was your company’s strategy? Include a  Strategic Plan. Analyze the company’s performance and present the results. (Please refer to the Business Strategy Games Website).


Include the reason success or failure at the marketplace



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