Case Study -1

Google Inc.

Larry Page and Sergey Brin founded Google in 1996.  They developed a new online search engine that was started in their Stanford University dorm room.  This new search engine spread quickly among information seekers globally (Google, Inc., 2009). Developing an innovative way to do search, the company grew quickly through grass root promotion and became the number one people’s choice for search engine. Focusing on improving the ways people connect with information, Google has become a global technology leader and is widely recognized as the “world’s best search engine” because it is fast, accurate and easy to use. Anyone with an Internet connection can access a massive online index of web sites via Google’s search engine (Google, Inc., 2009).

Useful links for the assignment:

Google’s History
Google’s Corporate Information
Google’s Management
Google’s Annual Report
Google’s Culture
Google’s Philosophy
Google’s Technology
Google’s Products and Service
Google and Advertising
Business Model

The goal of this assignment is to analyze Google Inc. using the analytical tools you have been exposed to in both the textbook and classroom, and prepare a summary of your findings using the following format.

Google Case Analysis

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