In-Class Activities

Please select a company of your choice such as Apple, Facebook, Google, or Twitter, and conduct a competitive analysis based on the publicly available information to determine the strengths and weaknesses of the company. Use the following format and present the analysis in maximum 15 power point slides.

  1. Introduction of the company
  2. Business model of the company
  3. Opportunities and threats for the company
  4. Financial strengths and weaknesses of the company
  5. Conclusions

The goal of the assignment is to learn how to conduct a basic competitive analysis, and use the information in investment decisions.

Related Links:

Google (Alphabet)
Google’s Annual Report
Apple’s Annual Report
Facebook Annual Report
Twitter’s Annual Report
Business Model
Google Financials
Apple Financials
Facebook Financials
Twitter Financials

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